Seizing Share
Converting Your Saleforce From Average to Extraordinary



Relentless customers. Relentless competition. A downward spiral of differentiation.
Seizing market share is tougher than ever.

Although Fortune 1000 CEOs are looking under every rock for a competitive edge, one extraordinary opportunity has escaped the notice of most corporate leaders, Harvard's academic elite, and the bright minds of McKinsey, Bain, and
the Boston Consulting Group.

Why has there been such a Texas-sized blind spot? Because most corporate thought-leaders have never been “top one percentile” professional salespeople—for most, the sales trade is simultaneously mysterious and bayonet-wielding foot soldiering. In truth, neither generalization is accurate.

Corporate battles are fought, won, and lost by professional sales forces. The more complex the solution and the more political the selling environment, the greater the impact a world-class sales team makes on a company's results. Championship sports teams don't magically fall together. Nor do extraordinary military units. In much the same way, a corporation must have a clear vision and concise action plan to forge a
dominant sales organization.

Seizing Share is a ground-breaking work by Bob Sakalas, a highly-successful veteran of complex solution selling within Fortune 500 environments. Seizing Share opens our eyes to the great opportunity companies have to seize market share and build lasting competitive advantage by focusing on sales organization strategy.

Sakalas’ Semper Fortis methodology is a practical step-by-step formula that results in dramatic improvements. Implementing the eight foundation pillars of the program will transform a corporate sales team into the best organization in an industry segment, accelerating revenue and profit growth, improving customer retention, and ultimately, enhancing shareholder value.

Packed with insight and practical advice, Seizing Share is for executives who want to
build a remarkably better sales force. Unlike books written by academics with legions of student researchers, Sakalas writes from real-world experience as a sales leader who has learned the nuances of sales team excellence first-hand. Those embarking on the Semper Fortis journey will find that this far-reaching strategy will transform their
entire company into a laser-focused customer-driven enterprise.

 

Seizing Share - Cover version 2

Seizing Share - Cover version 1