Seizing Share
Converting Your Saleforce From Average to Extraordinary
Relentless customers. Relentless competition. A downward spiral of differentiation. Although Fortune 1000 CEOs are looking under
every rock for a competitive edge, one
extraordinary opportunity has escaped the notice
of most corporate leaders, Harvard's academic
elite, and the bright minds of McKinsey, Bain, and Why has there been such a Texas-sized blind spot? Because most corporate thought-leaders have never been “top one percentile” professional salespeople—for most, the sales trade is simultaneously mysterious and bayonet-wielding foot soldiering. In truth, neither generalization is accurate. Corporate battles are fought, won, and lost by
professional sales forces. The more complex the
solution and the more political the selling
environment, the greater the impact a world-class
sales team makes on a company's results.
Championship sports teams don't magically fall
together. Nor do extraordinary military units. In
much the same way, a corporation must have a
clear vision and concise action plan to forge a Seizing Share is a ground-breaking work by Bob Sakalas, a highly-successful veteran of complex solution selling within Fortune 500 environments. Seizing Share opens our eyes to the great opportunity companies have to seize market share and build lasting competitive advantage by focusing on sales organization strategy. Sakalas’ Semper Fortis methodology is a practical step-by-step formula that results in dramatic improvements. Implementing the eight foundation pillars of the program will transform a corporate sales team into the best organization in an industry segment, accelerating revenue and profit growth, improving customer retention, and ultimately, enhancing shareholder value. Packed with insight and practical advice, Seizing Share is for executives who want to |
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